Geek chic – Get your geek on

The clothes you wear say lots of things about you long before you ever speak to anyone. And it’s not just your clothes or course, there’s your hair, make-up…and much more, everything that’s ‘on the outside’ comes together to create your look – which in itself can be anything from classic to cutting edge.

Your mood will massively influence your choice of clothes and vice versa, if you want to feel great, get your favourite clothes together and create a look that has you positively bouncing down the street…on the inside at least, you might create the wrong impression if you’re literally bouncing down the street.

Expressing your personality should be fun, sometimes it should just be irreverent, trying new things and testing the results – probably best not to do this one for a first date. I love the fact that we’re living in an age where pretty much anything goes fashion wise. You’ll see everyone from an Instagram fashionista to those who claim not to have any style or look, yet have created exactly that by pure happy-chance, as you walk down most city streets.

I’d like to think that we live in a world where we look past the superficial outside, longing for a deeper connection and understanding of the person inside, but I know that’s not always the case.

Let’s get our geek on

There was a time when being a geek was considered to be an insult, not anymore, I think it’s because we’re all geeks to some extent. We all have our passions, and when you’re really into your thing, you tend to take it to another level, that’s where the geekiness creeps in.

Expressing this in the clothes that you wear is really important for your own mental health and well being, let’s face it, it’s unhealthy to try and be something that you’re not. So embrace your inner geek and get it on, share it with the world, after all, it’s what makes you you.

Wearing my heart on my sleeve

About 2 years ago I started something that has become more and more of a thing as time has moved on. I was working away in my studio, I’m a designer and brand communicator, we were proofing some jobs for a client and the printer just went crazy. It glitched all the proofs. To say that I wasn’t happy would be an understatement, the air was blue, lots of swearing but for some reason I didn’t just throw the ‘spoiled’ proofs away.

To this day, I don’t know why I didn’t just bin them. Anyway I didn’t and the next day I started exploring what had happened. Within the seeming madness of the glitched prints there were some really nice things happening, so I took some picts on my phone and began a process that would see me share my geeky interests with others, designing and producing shirts, literally wearing my heart on my sleeve.

Inspired by geekiness

My glitch experience got me thinking about fashion in a whole new way. If tech is your thing, and let’s face it, today it’s everyone’s thing to some degree, what was available to share that passion with others? Was there anything that I would want to wear? Would it be possible to share my geekiness with style?

Fast forward two years and lots of hard work later, DressCode Shirts is coming up to its second birthday. To date we have produced 8 designs working alongside a Saville Row tailor. Every DressCode Shirt is inspired by an aspect of tech. Some hark back to the foundations of the modern solutions that we all take for granted, sharing things like binary code. Of course we have our glitch shirt, an ever popular choice. There’s algorithms, DNA, cursors, web coding and a load of other ‘geeky’ things going on across the range.

We call it Geek Chic

There’s a very good reason for this. I didn’t want to create cheap throw away fashion, I wanted to produce beautiful, hand-made products that would wear well and share that inner geekiness with style. The feedback from customers has been so positive, the shirts are fantastic conversation starters, some loud, some very subtle, because we all have our own comfy spot.

There’s a growing tribe of people out there that love what we do and revel in the opportunity to be stylish and share their inner geekiness.

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